Our Story

Big Hair Don’t Care was envisioned and created by Breanna Whittiker. Breanna decided to join the natural hair movement after having a perm from 2006 until 2014. She did the “big chop” (the act of taking your natural hair journey from transitioning to officially 100% natural in a matter of minutes or the act of cutting off all of your relaxed hair, leaving only your beautiful new growth, which is natural hair) in December 2014 to start over with her hair journey as a “naturalista”. She has guided many others with steps to having healthy natural hair and learned to do protective styles for extra income. After being natural for over 5 years, Breanna had a vision to start a clothing line for those with natural hair to unapologetically embrace their beautiful curls. Big Hair Don’t Care then was launched on January 7, 2018. Breanna hopes to leave a mark in the world with her courage, motivation, and dedication to start her own brand. Hope you love the products!